Choosing the right color scheme for your business

Take a second and have a look around your workspace. Take in the colors and how your space makes you feel. There have been many studies surrounding the psychology of color, and they all suggest that color schemes have a major influence on not only your mood but your productivity and even your physical health.

Choosing colors to incorporate into your workspace requires careful consideration if you want to stimulate the desired response from employees and visitors. Whether you’re painting patches on the wall or purchasing new furniture for your business, understanding the science behind color can help you choose your perfect color scheme. In this article, we’ll explore the basics of color psychology and how you can design an environment that maximizes employee potential.

Ahhh…the Power of Color

Color plays a huge role in how we understand the world around us and influences our choices, thoughts, and interactions. Think about…we consider color when picking out our outfit for the day and we associate it with our favorite brands. Research shows that certain shades have the power to energize, rejuvenate, even increase appetite.

So when it comes to business, all design choices should be made not only through stylistic preference but also through the understanding that designing with color can drive certain behaviors.

Red

A high-wavelength color, red is a vibrant shade that can be used to energize and boost motivation, drawing our attention and demonstrating a sense of urgency. It’s also known to increase heart rate and cause a rise in blood pressure, making red a great accent color and can add depth to a space. Beware, overusing red, however, can make it difficult to concentrate after prolonged exposure. So use it sparingly or use it in lower-traffic areas.

Orange & Yellow

One of the more commonly used colors for office spaces, shades of orange and yellow can help boost innovation and creativity and are most often linked to feelings of optimism and confidence. Even the slightest touch of a bright color palette can dramatically impact the overall feel of an office and create a positive first impression for visitors.

Blue & Purple

These are low-wavelength colors and are office design favorites since they lend a sense of well-being and are known to improve efficiency and focus. You often see these colors used in healthcare environments, helping patients and families achieve a feeling of relaxation and encouraging healing. Shades of blue promote thinking, creativity and performance within employees, while helping to maintain a tranquil environment, making it a great option for conference rooms.

Green

This is another low-wavelength color known to help with focus, but green also helps bridge the gap between nature and the built environment. Green is so easy to tie into a business color scheme. Implemented through living walls, wall paint or furniture, green will harness mother nature’s undeniable psychological benefits for employees and visitors. Green is pretty powerful. It’s known to lower blood pressure and heart rate, give a heightened sense of creativity and improve productivity.

Neutrals

Neutrals are shades of white, brown, gray, and black. They are often used to complement other colors and create depth and bring a sense of comfort and cleanliness to a space. While a color scheme of neutrals may have a modern appeal, when overdone they may cause employees to become distracted and bored.

Which color scheme is right for my business?

Understanding your business’s culture and how you want to shape it with workplace design is the first step in identifying and implementing a color scheme. With a basic knowledge of color psychology, employers can design an environment that tells the story of their unique brand. The professionals at Modern Painting have the knowledge and skill to not only help you find the perfect color palette, but to ensure your business is painted in a timely manner, with little disruption to your customers. Give us call. Quotes are free.

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