Is Your Building Helping or Hurting Your Business?
Customers form opinions before they walk in.
The color of your building sends a message—whether you mean to or not.
Let’s make sure it’s the right one.
Know Your Audience
Different colors speak to different generations.
- Muted tones like beige, gray, or navy appeal to older crowds.
- Brighter shades like teal, coral, or lemon can grab younger attention.
But don’t go overboard.
Instead of painting your whole building bright orange, try bold color on the trim, door, or signage.
✅ Example:
Target uses bold red to create energy and excitement, but it’s balanced with lots of clean white to avoid overwhelming the eye.
Use Light Colors to Stand Out
Lighter paint makes your signage pop.
It helps people spot your business from the road.
Highlighter yellow? Sure, people will notice.
But they might drive right past thinking it’s a daycare or a gas station.
Too-bright colors can distract from your sign, which is what really gets customers through the door.
✅ Better idea:
Stick with light neutrals like cream, taupe, or light gray. Then let your signage bring the contrast.
Color Psychology Works
Colors trigger emotions. Big brands use this all the time.
Here’s what some popular colors say:
- 🔴 Red – Urgency, hunger, boldness (Used by Coca-Cola, McDonald’s)
- 🔵 Blue – Trust, reliability, calm (Think Chase Bank, Facebook)
- 🟢 Green – Nature, growth, calm (Seen in Whole Foods, Subway)
- 🟡 Yellow – Cheerfulness, energy, youth (Hello, Best Buy, IKEA)
Use colors that reflect your brand personality. Want to feel high-end? Go with deep neutrals. Want to feel energetic? Add bold accents.
Check for Local Rules
Historical neighborhoods often have paint restrictions.
Cities want to protect architectural style, so you can’t always paint freely.
Before you pick colors, check the zoning rules.
Even better—we’ll do that for you. We know what flies and what doesn’t in Columbus and surrounding areas.
Your Building = A Marketing Tool
Think of your exterior paint as a silent salesperson.
Is it welcoming? Modern? Easy to find from the road?
If not, it’s time to fix that.
At Modern Painting and Coatings, we help commercial buildings in Columbus stand out for the right reasons.
We guide you on color, compliance, and curb appeal—then bring it all to life with expert workmanship.
Ready to Refresh Your First Impression?
Give us a call or schedule a free estimate.
We’ll help you choose colors that bring customers to your door and keep them coming back.
